SERVICES

QUANTITATIVE RESEARCH

Our Quantitative data collection methodologies include ;

• CATI Data collection
• Online Data Collection
• CAPI / PAPI Face to Face Data collection
• Clinics and CLTs
• Product Placements
• Sensory Tests
• Store Audits
  

Our Qualitative data collection methodologies include ;

• Focus group discussions
• F2F, One'o'Ones, Diads , Triad in-depth interviews
• Telephonic in-depth interviews
• Friendship pairs
• Direct observations
• Game, role play & simulation
• Ethnography studies

In order to test product presentation or salesperson behaviour in a Point of Sale or call centre, increasing numbers of suppliers are contracting so-called mystery shoppers (or mystery callers). 
These test shoppers act out a specific shopping process in order to test the argumentation and
performance of the salesperson, the efficiency of customer service, specific POS structure and
presentation (arrangement, cleanliness, use of advertising, etc.) and other factors. The testers adopt and maintain a previously-established role, and record the events on a protocol sheet provided.

As a result of this process, companies receive comparable assessments and starting points for
training and improvements As the leading institute in Turkey , we have all the methodical and staff requirements necessary for the execution of mystery calling and mystery shopping projects.
On the one hand, our team is made up of highly-qualified specialists, who are dedicated to ensuring that even the most complex test calls and purchases are carried out in a believable, convincing manner. On the other hand, these experts are joined by a large number of testers for projects of average difficulty, which not only enables optimal regional dispersion (for instance, for visits to branches separated by considerable distances), but also excellent disguises (for example, when real addresses are required for postal delivery).

Concerning evaluation, both qualitative analyses and standardised, routine table or graphic
assessments and time series analyses are possible.

This method involves the evaluation of information which is already available. For instance, in order
to gain information for a tyre producer, researchers search for car ownership and new vehicle
registration data, and elicit the average tyre lifespan from technical facts.  

The source of such secondary data is either the company itself (i.e. complaints statistic, sales agent reports, etc.) or external sources such as the Federal Statistics Office, professional organisations, trade magazines, trade books, company publications, trade fairs, etc.
As preliminary studies for large market research projects or even as separate activities, we
undertake research and evaluation tasks using existing information (i.e. statistics, media reports,
trade publications, internal data, etc.).